View full Case Study here: https://goo.gl/A2LCPU
PRINT
Copy: The time you enjoyed going to your accountant
Copy: The reason you enjoy going to work
Copy: The only reason you look forward to going to the dentist
OUT OF HOME
VIDEO
AMBIENT ADVERTISING
In order to bring ‘redefining your commute’ around 360, Citibike will enact an experimental campaign that incorporates creative aspects of both the print + digital executions.
Color-coded paths influence riders to redefine their day to day commute. These paths will lead riders to find scenic routes, hole in the wall spots, and NYC gems that will make their journey more vibrant. Riders get the chance to shift their commute from mundane to enthusing.
SOCIAL MEDIA
Copy: The reason you enjoy going to work .. We can make you love your Commute again, but can't make any promise you will like your job any more than you do now! #CitiBike #YourCommuteRedefined
CURVEBALL ADVERTISING
If the MTA was to shut down today, what could Citibike do to increase rider engagement?
Simple. A bike run. Let’s build a sense of community and get riders moving through this interactive event. Citibikers get the chance to meet others along their commute and network in an innovative way.
