INSIGHT
When lice invades our home, it's war.
DATA
Luckily, Filvit is an effective weapon against lice and nits.
CONCEPT
Filvit can put an end to the lice invasion.
THEY SHALL NOT PASS!
"GOOD LOUSE DEAD LOUSE"
Filvit is an effective weapon in war against lice an nits. Protect your family.
Filvit. They shall not pass!
"COMB THE AREA. FIND SURVIVORS. DESTROY THEM."
"MY KIDS HAD LICE ONCE. THERE WASN'T A SECOND TIME."
"WHERE I PUT THE EYE, LICE DIES"
Como acción de Marketing de guerrilla, colocaremos una estatua honorífica en la plaza de Callao, en honor a los combatientes en la guerra contra los piojos.
SPECIAL EVENT
We'll put an honorific statue to the lice war combatants.
"When the alarm went off, we knew the invasion was imminent. They wanted to chase our families, our kids. But we were not goint to consent that. They outnumbered us 100 to 1 but they didn't expect us to have a secret weapon, able to kill them all forever."
