The color scheme of all the collaterals were based off of the Ateneo Fine Arts Department's logo colors: yellow, sky blue, red, and orange. We tried to incorporate all these colors to perfectly encapsulate the innovation and creativity the new building offers, and also to be unique from the conventional formal university publication materials. We also used the slanted column from the original Areté logo as an accent to further establish its brand. Along with these posters are short tag lines that should welcome visitors and future enrollees of Areté.

We kept the brochure straightforward and simple to effectively showcase the courses and facilities the Areté take pride of. We retained the slanted column as an accent, and we made the cover consistent with the style of the posters. An inviting tagline for the cover was added to entice future students of Areté. We also made different organic renditions of the Areté logo for the end pages to represent the diverse sectors the creative hub ignites.

The website is essentially the brochure but with more details and it includes sections like the news and upcoming events to keep students and visitors up-to-date with the affairs in Areté.