#TURN UP Illustration

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Inspired by the power of the vote and the immediacy of the general election in UK, in may 2017 Jelly London teamed up with Bite the Ballot to generate a creative brief that invited artists to help spread the campaign's message “turn up" to increase younger voter turnout in the run up to general elections as well as the referendum.

Among many others I decided as well to take part to the quest by interpreting the campaign’s tagline ‘Turn Up’ with a whimsical note.

Maybe the hint to stop playing with our smartphones in virtual worlds and go voting instead in order to change the real one is not too subtile, but well..

Enjoy!