Distilled Giro's brand DNA. Created the brand book which defined their roots, operating principles, core values and aspirations. More than just rallying belief in the brand, it helped Giro secure corporate investment for brand expansion.
Tim Hanrahan, CD/Writer; John Pheminster, Designer; David Nakamoto, CD; Wilderness, agency
Brand team: Mike Wilskey, Greg Shapleigh, Eric Richter; Giro/Easton Bell, client
