Positioning campaign that re-framed the role of fruit as a life-force that Tropicana propagates, nurtures and preserves. Tropicana is all about the oranges. 'We make them happy; they make you happy.'
'Taste Happy' TV :60
'Taste Happy' Orangeries are portable greenhouses, shaped like juice cartons, which instantly create a sunny orange grove environment on busy plazas in major cities. Orangeries serve as oases of happy-ness, particularly in contrast to winter weather, and link Tropicana Orange Juice to a complete, sensory experience.
credits:
Tim Hanrahan, AD/CW
Bill Karow, AD/CW
Doug Behm, CD
Jon Flannery, CD
Element 79, agency
Jon Flannery, CD
Element 79, agency
