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Berg Outdoor
THE ADVENTURE IS JUST THE BEGINNING.
Adapting Berg's image to a new and exciting phase of its history, making it evolve into a brand more opened to the everyday demands, we’ve built an identity inspired by nature’s geometry (outdoor and urban). The first step in this great journey consisted in creating a symbol that privileges rectilinear forms and the concept of discovery.
INTO THE WORLD
We’ve combined the rigor and technicality of the brand with its outgoing spirit, which is clear in a tagline ('Into the World') that’s really an invitation to discover the world every day. Thus, we’ve strengthened the brand's relationship with nature, whose beauty and magnificence reinforce the inspiring messages of the communication. Berg also gained a more powerful dimension, constantly challenging consumers to take adventure to a whole new level, always testing their own limits.
© FUEL Lisboa 2015. All rights reserved.
