A bathing ape.
Article about the uber-hip urban fashion lable for one small seed magazine
Article about the uber-hip urban fashion lable for one small seed magazine
How the fashion label A Bathing Ape, or BAPE (pronounced ‘bay-pee’ for
you troglodytes who aren’t familiar with these simian motifs and camo-print
surfaces), went from underground street gear to global empire has a lot to
do with the tricky combination of street cred, mass appeal and the height of
exclusivity. ANNELIE RODE finds out more.
