Pastiglie Leone
Graphic work for the international-known candy factory's 160th aniversary.
Design of the fair booth with an hexagonal advertisement totem and two information panels.
This graphic work wants to narrate the evolution of the factory, at the end of its 160 years of history and tradition. The project is made of three elements that can be combined together – as in a fair booth – or work separately as three autonomous elements.
The focal point of this narration is the hexagonal totem, made of horizontal coloured strips, each one telling a different emotional story, different but parallel to the other strips. The main concepts narrated by the totem are: the love for the brand (symbolically indicated by the evolution of the candy box), the memories related to the brand and its products (symbolically narrated by some clients’ memories) and the good taste for the candy (which can be tasted thanks to different dispensers in the totem).
From the totem, two more different paths can be followed. The first one directly involves the costumers and it invites them to share their own memories (connected to the brand and the factory), after tasting from the totem one or more candies (see the “Qual è il tuo dolce ricordo?” panel).
The other one illustrates all the flavours of this sweet brand to whom wants to know the factory for the first time (see the "Tutti i nostri sapori" panel).
Plan of the fair stand
Section 1 of the fair stand
Section 2 of the fair stand
Spatial Evolution of the totem
Panel 1: "Qual è il tuo dolce ricordo?"
Panel 2 "Tutti i nostri sapori"
2D development of the totem
