Marshall Fridge – Package Design
Objective
Design the packaging for the Marshall Fridge.
Solution
We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.
Credits:
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson
Solution
We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.
Credits:
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson
Awards:
2013 Communication Arts - Design Annual
2013 Marketing - Bronze - Digital
2013 Marketing - Bronze - Package Design
2013 Applied Arts
2013 Marketing - Bronze - Digital
2013 Marketing - Bronze - Package Design
2013 Applied Arts
Front and Side 1
Back and Side 2
Dieline
Front Panel
Side Panel
Back Panel
Side Panel
Proof
Factory Floor
And then Slash tweeted about it…
