Chuck Howard's profile

Bonnaroo 2017 Experiential Concept

Concept drawings for an interactive outdoor experience for Bonnao
These drawings were part of a pitch deck for a Bonnaroo Festival interactive experience back in 2017. I was working for a small firm called BTFL.
The "Chill Hill" was supposed to be a concept for where festival-goers could charge their mobile devices, have a rest, and effectively be "Roocharged". The festival takes place in the middle of a forest so this structure would be surrounded by nature. The top of the hill would be covered in grass. Hammocks would hang in the shaded area underneath. Several of these structures would be placed throughout the forest.
This part of the experience was meant to take festival goers back to their childhood. To make them feel small again and just to be kind of a fun time with imaginative scenery that would've made for an interesting night-time experience to say the least. An ENORMOUS tent/dome with lights and music looms in the background as you travel through the woods.
The entrance to the dome. It's really supposed to be like a cathedral with colorful projections on the walls, clouds for seating. Loud music thumps throughout. 
Here everyone is invited to participate in a giant art project. People could create or just watch people create.
This is the end of the path. It's everyone's birthday once you get here. It's meant to resemble a kid's birthday party but for adults.
Bonnaroo 2017 Experiential Concept
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Bonnaroo 2017 Experiential Concept

Concept drawings for a creative experience at Bonnaroo 2017

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