Client:
Redington Ltd
Redington Ltd
Brief:
Ampersand Institute is a sub-brand of Redington under which they publish papers with the aim of sharing their knowledge for free. I was asked to create a new, much simpler design, with the theme of flight. There are going to be 4 papers published under this theme, as they show the 4 key challenges that need to be considered to create the perfect flight plan for people maintaining pensions schemes.
Ampersand Institute is a sub-brand of Redington under which they publish papers with the aim of sharing their knowledge for free. I was asked to create a new, much simpler design, with the theme of flight. There are going to be 4 papers published under this theme, as they show the 4 key challenges that need to be considered to create the perfect flight plan for people maintaining pensions schemes.
Outcome:
A new, more accessible style of publication, in which I had chosen and styled icons to represent the different sections and key points with a flight theme. Continuing the theme, there is even an airplane which shows the readers progress through the publication along the bottom of the page. I worked with the stakeholders on the project to work out what the most important facts were, and created simple infographics to represent them clearly and boldly.
A new, more accessible style of publication, in which I had chosen and styled icons to represent the different sections and key points with a flight theme. Continuing the theme, there is even an airplane which shows the readers progress through the publication along the bottom of the page. I worked with the stakeholders on the project to work out what the most important facts were, and created simple infographics to represent them clearly and boldly.
I had great feedback from all over the business, from the co-founders, to the head of Social Media, who told me that the stats from the downloads of the piece showed that it had been very popular with prospective clients as well as our competitors.
The co-writer of the publication Dan Mikulskis gave this feedback:
“Outstanding use of creative design to support the messages. images are really user friendly and helpful, really enhance the readability of the piece in a way that we haven’t managed before. The work was also delivered under a bit of pressure on re-working and with a real team focus on getting the piece shipped which is always great to see. Not only does this quality of design put us head and shoulders above the rest of the our competitors (imho), and probably the industry, (we can see from the downloads that they have been looking at it with interest) but also this hopefully shows us how we could potentially use design better to tell stories throughout our work for example in RFPs. Really happy with the Meeting Member Promises piece and how it looks. well done.”
Download the full version here: AI-MMP-P-Digital
Or check out the accompanying videos here: Link
