3rd Semester | National Institute of Design
Time Duration: 4 Weeks
Brief: Naming and Branding Sky
The challenge was branding not just another product but branding an intangible vast entity like Sky. The initial brainstorming included understanding Sky from its core - the science, the mythology, the stories, the metaphors, the sonnets, the appearance, and the history. The name Nirakaar symbolizes the vast, unbounded and shapeless nature of the sky. It is the source of inspiration that we look up to in times of need.
Time Duration: 4 Weeks
Brief: Naming and Branding Sky
The challenge was branding not just another product but branding an intangible vast entity like Sky. The initial brainstorming included understanding Sky from its core - the science, the mythology, the stories, the metaphors, the sonnets, the appearance, and the history. The name Nirakaar symbolizes the vast, unbounded and shapeless nature of the sky. It is the source of inspiration that we look up to in times of need.
