Branding of Khadi, one of the most respected fabric of India.
Branding khadi was a challenge as it is already well renowned and has a strong identity. I tried to bring the same attributes of freedom and thought behind khadi to establish the brand "sootmann".
The exercise also takes it to the step of promoting it to various souvenirs and a interactive visualization about the history of khadi, production, cotton production in various countries and other related information about khadi evolution.
Branding khadi was a challenge as it is already well renowned and has a strong identity. I tried to bring the same attributes of freedom and thought behind khadi to establish the brand "sootmann".
The exercise also takes it to the step of promoting it to various souvenirs and a interactive visualization about the history of khadi, production, cotton production in various countries and other related information about khadi evolution.
Brand Name - sootmann
Meaning : sootmann is an image of how khadi is created, it is an showcase of how a person weaves “tana - bana” of khadi. The name sootmann means a yarn weaved from a thought to show the elegance of khadi it possess.
Meaning : sootmann is an image of how khadi is created, it is an showcase of how a person weaves “tana - bana” of khadi. The name sootmann means a yarn weaved from a thought to show the elegance of khadi it possess.
Font - English - Gabriola
some facts about gabriola
- A display font designed by john Hudson
- It is primarily intended for use at larger sizes
- Also work well in short passages of text
- Gabriola was inspired by an idea from music
- Goal of Gabriola is to make is easy for users to produce attractive decorative typography
some facts about gabriola
- A display font designed by john Hudson
- It is primarily intended for use at larger sizes
- Also work well in short passages of text
- Gabriola was inspired by an idea from music
- Goal of Gabriola is to make is easy for users to produce attractive decorative typography
Font - Devnagri - DV ME Shree 720
The DV ME Shree family of fonts made by Modular Infotech, Pune in 1992.
The DV ME Shree family of fonts made by Modular Infotech, Pune in 1992.
Logo - sootmann
Souvenir - Bag
Souvenir - tea cup
The interactive narration about khadi - few screens
