BRIEF
We were required to come up with a Summer or Winter promotion/competition to increase sales and encourage existing consumers to consume more Ouma Rusks.
RATIONALE
I chose to create a Summer promotion/competition aimed at bringing the family together and honouring Ouma. The whole competition relates to family and photographs, in each promotional pack of Ouma Rusks there is a free photo frame.
The competition is called “Ouma & Us”. The competition runs for six weeks, there are weekly prizes of professional family photo shoots and a grand prize of a family holiday to the Portuguese Islands.
We were required to come up with a Summer or Winter promotion/competition to increase sales and encourage existing consumers to consume more Ouma Rusks.
RATIONALE
I chose to create a Summer promotion/competition aimed at bringing the family together and honouring Ouma. The whole competition relates to family and photographs, in each promotional pack of Ouma Rusks there is a free photo frame.
The competition is called “Ouma & Us”. The competition runs for six weeks, there are weekly prizes of professional family photo shoots and a grand prize of a family holiday to the Portuguese Islands.
FRONT LOGO-SHOWING THERE IS A COMPETITION
SIDE LOGO-EXPLAINS WHAT YOU CAN WIN
LOGO AND INSTRUCTIONS
PHOTO FRAME MADE OUT OF PRIPLACK
COST EFFECTIVE AND EASY TO PRODUCE
COST EFFECTIVE AND EASY TO PRODUCE
PROMOTIONAL PACK
PROMOTIONAL PACK
IN-STORE
WOBBLERS PROMOTING THE COMPETITION
WOBBLERS PROMOTING THE COMPETITION
IN-STORE
SHELF STRIPS-INDICATING A FREE PHOTO FRAME IN PACK
SHELF STRIPS-INDICATING A FREE PHOTO FRAME IN PACK
IN-STORE
PROMOTIONAL PACKS
WOBBLER
SHELF STRIP
PROMOTIONAL PACKS
WOBBLER
SHELF STRIP
IN-STORE
TROLLY ADVERTISING-PROMOTING THE COMPETITION
SCAN THE QR CODE FOR COMPETITION INFO AND
VIEW THE OUMA RUSK FULL RANGE
TROLLY ADVERTISING-PROMOTING THE COMPETITION
SCAN THE QR CODE FOR COMPETITION INFO AND
VIEW THE OUMA RUSK FULL RANGE
IN-STORE
FREE STANDING UNIT-DISPLAYS THE PROMOTIONAL PACKS
AND DRAWS ATTENTION TO THE COMPETITION
FREE STANDING UNIT-DISPLAYS THE PROMOTIONAL PACKS
AND DRAWS ATTENTION TO THE COMPETITION
COMPETITION MECHANICS-FACEBOOK
Upload your photograph to Facebook. The one with the most “LIKES” wins a family photo shoot. One winner per week for six weeks, prize includes: photo albums, picture frames, etc. worth R10 000 per prize, and stand a chance to win the Grand Prize
of a Family Cruise to The Portuguese Islands.
Upload your photograph to Facebook. The one with the most “LIKES” wins a family photo shoot. One winner per week for six weeks, prize includes: photo albums, picture frames, etc. worth R10 000 per prize, and stand a chance to win the Grand Prize
of a Family Cruise to The Portuguese Islands.
DIGITAL PHOTO FRAME BILLBOARD
AS PEOPLE UPLOAD THEIR PHOTOS ONTO FACEBOOK,
THE PHOTO WILL APPERA ON THE DIGITAL BILLBOARD
AS PEOPLE UPLOAD THEIR PHOTOS ONTO FACEBOOK,
THE PHOTO WILL APPERA ON THE DIGITAL BILLBOARD
