Tap Water Campaign
Concept & Symbolism, Print, Campaign
Rochester Institute of Technology is beginning a movement to remove all plastic water bottles from campus in an effort to become more environmentally friendly. As a class, we researched and brainstormed on how to promote this 'going green' idea and how to effectively encourage people to switch from plastic disposable bottles to reusable ones. Narrowing it down to a few taglines and ideas, we individually came up with a poster campaign that would be placed all around campus.