SUAVITEL THANK YOU, MOM - 2016
INSIGHT
Maybe, the most evident proof of the impact of mom's love is the child perception of her. When a child draws her mom, we can realize all the amazing things she represents for him/her.
OPPORTUNITY
What if we get inspired by her drawings to create a unique and creative tribute to their moms that they can feel proud about?
IDEA
Tu amor nos inspira
A tribute to mother's love inspired by the perception of their kids through their drawings.
Suavitel invited to all Mexicans moms to share drawings of them made by their children to inspire Benny Ibarra to compose a new song for moms, as a tribute to their love.
