INSIGHT

Moms do everything they can to raise their kids into the best people they can become, teaching them values of respect, empathy and kindness. When these kids interact with the people around them, they are actually impacting others in a positive way helping to enrich their world.

OPPORTUNITY

What if Suavitel were to encourage people to thank moms for the positive impact kids have on others’ lives as a way to recognize mothers’ dedication and unconditional love?

IDEA

Mother’s greatest gift to the world: her kids

The most emotional and inspiring way to recognize moms through the messages of those who have been touched by the goodness of her kids.

Benny, as part of the tradition of the “Thank You, Mom” celebration, will encourage people, through his emblematic song Mamá, to recognize moms and their gift to the world (TVC and Facebook).