Red Bull brand traditionally creates Special editions of cans, illustrated with world famous athletes. For the first time in croatian market, the can is being illustrated with popular croatian sport team, the rowers Sinkovic brothers, who won a large number of medals:
23 gold, 2 bronze and 4 silver.
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First 100 illustrated cans will be given to special clients in special packaging.
I was invited from Agency Kadei360 to create the unique packaging for that purpose.
It had to be creative, thematically associated with athletes and with the brand, but also with the element of surprise. From the outside I created a simple blue box with minimal design. When the box is opened, it becomes a rowing boat, shell, where two cans are sitting inside, one behind another, just like brothers in the boat.
Agency: KADEI 360 for client Red Bull
Idea, concept & design of packaging: Ivona Cindric
Creative director & Copywriter: Vjekoslav Boskovic
Design of graphic icons & campaign logo: KADEI 360
DTP - print box drawing scheme: Ivona Cindric
Print house: Velprom
Box photography: Marin Leko
Adobe wrote about us: click here
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KADEI 360 & Red Bull
THANK YOU
