Grupa Arche _ rebranding

Grupa Arche

Grupa Arche has been providing professional development services since 1991.
During this time, many interesting residential and hotel investments were realized.

Among them are residential buildings: Osiedle Albatrosów, Osiedle Poloneza, Belgradzka in Ursynów,

Osiedle Woronicza in Warsaw, Villa Vogla in Wilanów Królewski, the Tobaco Park estate and Osiedle Matejki in Łódź.

In total, more than 6000 houses and flats have been built.

REBRANDING

Our task was to prepare the rebranding concept of the Arche Group and its activities.

One of the major challenges that has been entrusted to us was to develop a concept of merging and co-ordinating the communication

tools used. The whole project consists of a coherent brand design strategy that was created during the works. The materials are designed according to the basic principles of Arche Group: We combine contradictions, We trust everyone, We change ourselves.

The business model used is simple and understandable for everyone, and the team is open to new things, ideas, new customers

and business partners.

GEOMETRY & NATURE

Contemporary architecture, geometry and uniqueness are the main features of the new identity. The complement is harmony and aesthetic beauty taken from nature. The Identification is based on geometry in form and on nature in colour. Colouring is an important element

of visual consistency. The basic palette of the identity of Grupa Arche is the golden colour present in the sign and the green colour

which is its complement.

a. Golden is synonymous with elegance, classics, flair, nobility, glitter and light.

b. Green is synonymous with nature, life, vitality, harmony, peace and relaxation

ARCHE HOTEL

Hotel facilities:
Hotel Tobaco in Łódź, Zamek Biskupi Janów Podlaski, Pałac Łochów, Folwark Łochów, Arche Hotel Częstochowa,

Hotel Puławska Residence in Warsaw.

Each of the objects has its unique design and individual character.
Among the hotel facilities we can distinguish two groups:

a. First line of the Arche hotels are objects located in urban space. Their interior design refers to the urban lifestyle.
Inspirations come from culture and contemporary art.

b. The second line of the Arche hotels is a synergy between history, nature and comfortable rest in unique and exclusive facilities.
Inspirations come from history and art, as well as love for nature and ecology.