Italian Young Lions Competition 2012 - Print winner

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2012 First classified (Print)

Problem

Adolescence is one of the most critical periods in life. Teenagers is facing daily problems often imperceptible to the family and they only speak about them with other teenagers. We have been asked to explain the activity of "L'Amico Charly", a non-profit organization which gives support to teenagers to help them express themselves, solve problems and believe in their abilities.

Solution

An interactive print campaign that makes us reflect on pessimism and on the opportunities that life offers
if we are willing to welcome them.