UK Passport
A proposal for the post-Brexit UK Passport which arms British travellers with tailored, optimistic phrases to encourage them to make new friends as they travel throughout Europe.
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Brexit has made the UK unpopular among its European counterparts and as a multi-European design studio who did not support it we decided the UK Passport should act as a tool to mend relationships post Brexit.
We wanted to take advantage of the data collected in the passport making process and use it in a positive, transparent way. With that in mind, we redesigned the visa page as a conversation guide specifically designed for each country, providing translations of friendly phrases.
e.g: Would you like to watch a football match together?
Our passport would make use of the personal data captured inside to customise the phrases, so that every single UK passport would have unique topics of conversation.
e.g: Did you know I am born 103 years after Albert Einstein?
We wanted to take advantage of the data collected in the passport making process and use it in a positive, transparent way. With that in mind, we redesigned the visa page as a conversation guide specifically designed for each country, providing translations of friendly phrases.
e.g: Would you like to watch a football match together?
Our passport would make use of the personal data captured inside to customise the phrases, so that every single UK passport would have unique topics of conversation.
e.g: Did you know I am born 103 years after Albert Einstein?
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The goal of this project is to carve out a happy ending for Brexit by arming every British person with the tools they need to make friends and spread joy across Europe and the world. It aims to challenge the associations of the “Brit abroad” and uses phrases specifically chosen to start conversations on a positive, humorous note.
Concept and art direction: Special Projects
Design and photography: Joana Mendes
Read more about the project here.
