Veronica Stapleton's profile

Validas - Save, Love, Give launch at the United Nations

Each Designer created a corset that was representative of their interpretation of the Save, Love, Give campaign.  The corset has been a symbol of restraint and restriction in women's fashion.  This piece provided a platform for artists, Guy Laroche, Mickaline Thomas, Erin Fetherston, Zang Toi and Moss Lipow to take back the corset and empower women in India, South America and the US by providing their work to the SLG launch which raised over $100,000 of micro-finance loans to start their own businesses.  


After our launch on January 24, 2013, our campaign organically generated the following metrics: 
-400 Million Media Impressions
-500k site vists
-+90,000 new customers
-Found over 5 Million in savings
-Helped women start new lives all over the world
-Built Partnerships with Guy Laroche, Vivienne Tam, Moss Lipow, Tara Subkoff, Zang Toi, Mickalene Thomas and Agent Provocateur
-including 92 press hits on Wall Street Journal, Huffington Post, ABC NEWS WORLD NEWS TONIGHT w/ Diane Sawyer, Good Morning America, NightLine, Style.com, Star Magazine

-400 Million Media Impressions
-500k site vists
-+90,000 new customers
-Found over 5 Million in savings
-Helped women start new lives all over the world
-Built Partnerships with Guy Laroche, Vivienne Tam, Moss Lipow, Tara Subkoff, Zang Toi, Mickalene Thomas and Agent Provocateur
-including 92 press hits on Wall Street Journal, Huffington Post, ABC NEWS WORLD NEWS TONIGHT w/ Diane Sawyer, Good Morning America, NightLine, Style.com, Star Magazine
Validas - Save, Love, Give launch at the United Nations
Published:

Validas - Save, Love, Give launch at the United Nations

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