This was a college project-we were tasked with creating "a moment" that moment of pure emotion, someone's first natural reaction.
I first tried doing my final project as a live action however I was met with a challenge, I couldn’t create an ad, because lack of resources-Camera, sound gear, and crew and the time, and so I came up with another idea-ANIMATION (!), to make that idea sound even more exciting I decided to create a stop frame animation, referenced from the popular stop frame animation done by KFC.
These are my first sketches of my main character, which i then proceeded to rig, for my stopframe animation.