Salvation Army Campaign
The requirement for this brief was to create an advertising campaign that raises awareness for child abuse or neglect. The advertisement created must promote the Salvation Army. The concept behind this advert was based on my unique selling proposition of child abuse. Basing research on my own childhood and relatable experiences that many viewers can understand, I then came to the conclusion of using children’s nursery rhymes.
Making use of popular ones, such as:
- Baba black sheep - Hickory Dickory dock -
- Mary had a little lamb - Twinkle Twinkle little star -
Changing the wording to represent the lives of abused children, the campaign asks the viewer if they want these negative realities to be real and become their childhood. The type was written by children to emphasise the childlike aspect.
Pay off Line: Don’t let this become their nursery rhyme. Donate to help children escape abusive households.
Visit www.salvationarmy.co.za on how to donate.
Poster text: Twinkle twinkle little star, mommy left a great big scar, on my head and on my arm, promised she's never bring me harm, Twinkle twinkle litter star, stay with me and not at the bar.
Poster text: Hickory dickory dock, dad looked at his clock, the clock struck 1, moms face was numb. Hickory dickory dock.
Poster text: Mary had a little dress, which was as white as snow and everywhere that Mary went, her uncle was sure to go. He followed her to school one day, while he was very drunk. He watched her as she laughed and played, later that day she'd be in his trunk.
Poster text: Ba ba black sheep have you many scars? Yes sir, yes sir from all those cigars. 1 for eating in my room, 1 for using a mop and not a broom. Even one for dirty shoes, thats how I got my latest bruise.
