There are two sides to every story in this captivating series of idents for Investigation Discovery
Unlike any other genre, ‘crime’ is defined by its dualities; good/evil, guilty/innocent, suspect/victim. These idents invite the viewer into the twisted ID world, revealing two angles of a crime scene to piece together the clues. A angle of the image spit references the channel logo and subtly brands the imagery ahead of a final resolve. The overall effect pieces together multiple aspects of the crime to uncover the truth.
Client Discovery Networks International
Agency Discovery Creative London
VP of Creative Robin Garnett
Creative Directors Lee Healy, Matt Brown
Director Sam Dunn
Producer Rauf Bayraktar
Director of Photography Serge Teulon
Art Director Ros Cumberland
Post Production Company UNIT
