The Magic of Glass - Borosil

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Borosil - Magic of Glass

There are millions of people around the country whose lives Borosil has been a part of, in one small way or another, through its manifold products. While we use these products every day, we’ve never really thought about what goes on behind the scenes, the amount of effort and precision that goes into the making of these pieces of glass. More importantly, the creators of these pieces over the years have never taken the centre stage they deserve.

That’s when Borosil decided to do something special for its employees, and to try and bridge the gap between the people at the factory making the glass and its numerous followers and on social media.

Some of us went to the Borosil plant at Bharuch and handed the employees a glass stick, asking them to make sounds with the products they make day in and day out. We recorded these sounds on location and created a short film that was played back to them as a surprise, a few days later in the lead up to India’s Independence Day.

Awarded a Silver Abby 2018 for Branded Content & Entertainment by the
Advertising Agencies Association of India (AAAI) & The Advertising Club (TAC)