The local way.
A Mexican company which offers short & long-term rentals for travelers whose looking for something more than just a place to stay in Mexico City. Their beautifully decorated apartments and hospitality services: 24/7 concierge, professional cleaning and security, inspired us to create a brand that shows the role of The Local Way as host & travel guide during all the traveling process: from the check-in to the last moment of check-out.
Graphically was constructed to create a connection with the guests and provides them the idea of feeling at home, living the city as local. We composed the logo with a key and a flag; both motifs symbolize the idea of conquering, but also the concept of providing Mexico City's key to The Local Way guests.
