SHISEIDO
Synchro Skin White Cushion Compact
Digital Launch Campaign
Campaign includes Digital Film, key visual, website product special page and social media assets.
Campaign includes Digital Film, key visual, website product special page and social media assets.
Shiseido has unveiled a new creative campaign to promote its new Synchro Skin White Cushion Compact. The campaign was conceptualised by creative agency Arcade and runs across markets such as Singapore, Malaysia, Indonesia, Taiwan, Korea, Thailand and Vietnam.
The campaign features a series of real-life, relatable scenarios using 3D-rendered diorama figurines. Five scenarios were created to highlight the product benefits in changing environments and during different times of the day. This was communicated via a digital film and lifestyle visuals. The film will be used for a series of digital activations on social media, and will be supported by the visuals.
Team:
Gary Tranter – Chief Creative Officer
Hoon Pin Kek – Creative Director
Li Jun Pek – Copywriter
Farah Liyana – Junior Copywriter
Heizal Yow – Art Director
Michael Low – Head of Studio
Michelle O’Brien – Senior Planner
Gwen Lee – Planner
Chin-Han Yu – Account Director
Melissa Teo – Senior Account Executive
Shaun Lee – Director of Operations
Hoon Pin Kek – Creative Director
Li Jun Pek – Copywriter
Farah Liyana – Junior Copywriter
Heizal Yow – Art Director
Michael Low – Head of Studio
Michelle O’Brien – Senior Planner
Gwen Lee – Planner
Chin-Han Yu – Account Director
Melissa Teo – Senior Account Executive
Shaun Lee – Director of Operations
Production Partners
Geoff Ang – Director
David Chan – Producer
Geoff Ang – Director
David Chan – Producer
SongZu – Audio Production
Alice VFX – Post-Production
Alice VFX – Post-Production
