Ellada
This beauty and spa studio wanted a redesign of their icon and visual universe, avoiding Greek clichés such as their friezes, and putting emphasis on beauty instead of architecture. Minimalizing women’s features into bare lines could be tricky, but using geometry and a good sense of proportion we came up with this profile which was unique enough to stand out among other logos. For the hair, we realized that the devil is in the details: We harmonized these lines to be in sync with the minimal approach we imagined for the logo, but we also introduced a spyral to reflect ancient greek architecture. There’s also an “E” that stands for Ellada hidden in there. Look out for it! We wanted to give the icon a disctint pose that reflected serenity, almost as a reverence. We put our icon inside a circle, just like ancient coins from our first civilizations.
