It’s high noon. You’re sweaty, tired, and you haven’t seen a single soul in what feels like hours. At this point, you’re beginning to wonder if any exist – much less any who will buy the decidedly saccharine lemonade sloshing in the obnoxiously colored pitcher on your table. At some point, another member of your team comes by to anxiously check the cash box. You open in; a lonely quarter clatters onto the table – and right into a sticky well of spilled lemonade.
You don’t have to sit in your organization’s parking lot to raise money for a cause – there are better ways.
Location, location.
Fundraising can’t happen without an accessible pool of potential donors. Fundraising in front of the organization you’re fundraising for may seem appropriate, but odds are that you’ll only catch the odd passerby or volunteer. Moreover, raising money is often only half the battle for fundraisers – for most organizations, charity events are also intended to raise awareness for the cause itself, and inspire those who may not have known about it previously to get involved...
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