Background:
In Romania, Lay's has two funny endorsers, that always poke each other, with any chance they get.
Campaign:
Together with Lay's we made the most unusual promotion, aimed to create buzz and invite people to join the conversation. We launched 3 new Lay's flavours, without saying what they are. People had to guess what those flavours were.
Our celebrities competed in who finds out the secret flavours first. So they hit the streets and started asking people.
We also made online video clues, to help people guess easily.
In Romania, Lay's has two funny endorsers, that always poke each other, with any chance they get.
Campaign:
Together with Lay's we made the most unusual promotion, aimed to create buzz and invite people to join the conversation. We launched 3 new Lay's flavours, without saying what they are. People had to guess what those flavours were.
Our celebrities competed in who finds out the secret flavours first. So they hit the streets and started asking people.
We also made online video clues, to help people guess easily.
Agency: Grafitti BBDO
CD: Vlad Lazar
CW: Celia Draganoaia
AD: George Popa
2014
CD: Vlad Lazar
CW: Celia Draganoaia
AD: George Popa
2014
