Background and objectives:
After almost 300 years, Timisoreana was launching its first new beer on the market, while keeping in mind that Timisoreana stands for tradition. The beer they were launching was an unpasteurized beer and they needed to create some buzz around the launch.
Strategy:
What most people don't know is that brewers appreciate best an unpasteurized fresh tasting beer. We chose to show the journey of the brewers' secret, reaching the consumers tables in the end.
Results:
Timisoreana succeeded in bringing its beer into the present, by launching the unpasteurized beer and thus creating a new category on the Romanian market. Other brands soon followed.
After almost 300 years, Timisoreana was launching its first new beer on the market, while keeping in mind that Timisoreana stands for tradition. The beer they were launching was an unpasteurized beer and they needed to create some buzz around the launch.
Strategy:
What most people don't know is that brewers appreciate best an unpasteurized fresh tasting beer. We chose to show the journey of the brewers' secret, reaching the consumers tables in the end.
Results:
Timisoreana succeeded in bringing its beer into the present, by launching the unpasteurized beer and thus creating a new category on the Romanian market. Other brands soon followed.
Agency: GMP/Partner Jung von Matt
ECD: Mihai Gongu
CW: Celia Draganoaia
AD: George Popa
2017
ECD: Mihai Gongu
CW: Celia Draganoaia
AD: George Popa
2017
