Aberjazz Festival 2018
Rebranding Proposal
Aberjazz is an annual Welsh jazz & blues festival based in Fishguard, Pembrokeshire and is mainly run by volunteers from the local community. This project is a proposed rebranding for the 2018 edition of the festival, where it will reach its 15th year of running.
This rebranding aimed to give Aberjazz a much more youthful and modern personality, using flat colours and abstract line illustrations to add some fresh energy into the branding. The illustrations, in combination with the abstract patterns give the brand identity a freeform and lively feeling, much more in line with the music on offer at the festival.
