Incorporate an online magazine into the website
(previously published as a pdf)

While starting designing the magazine and the layout of these long read pages it made sense to take advantage of this add-on by trying to give the entire website a new look rather then fitting a magazine into a somewhat outdated website. 

After presenting how this would pan out it was easy to convince the client to go the extra mile with a clean, on brand look, strong content and taking full advantage of the stunning photography that was previously only used for print material.