Smirnoff
'Nightlife Exchange Project'
Smirnoff created a experience where 12 countries exchanged nightlife for one evening, London went to Miami and Miami came to London. We chose the stunning backdrop of the art deco building Troxy in East London. 5 different zones were created including a the super club with an interactive digital swimming pool, Miami Beach and a secret little Havana complete with Salsa dancers. There was an incredible line up of stars and all lit up with the latest laser technology.
We used RFID tags, the first of its kind in the UK to swipe a personalised wristband that immediately updated your Facebook status of things you liked. Capture fun moments with friends by creating a personalised flick book to take home. The center piece of the event was the projection mapped crate showing amazing imagery, at the 'Be There' point of the evening the crate opened up to reveal Jaguar Skillz playing an exclusive set.
We used RFID tags, the first of its kind in the UK to swipe a personalised wristband that immediately updated your Facebook status of things you liked. Capture fun moments with friends by creating a personalised flick book to take home. The center piece of the event was the projection mapped crate showing amazing imagery, at the 'Be There' point of the evening the crate opened up to reveal Jaguar Skillz playing an exclusive set.
Smirnoff
'Nightlife Exchange Project H2'
SNEP H2 was the second wave of the tour, this is when Smirnoff took Miami to different parts of the country, this culminated in a final vote to win the SNEP to come to your city, which generated extra 180,000 fans on the Smirnoff Facebook page.
Jose Cuervo
Sampling campaign - ‘Cuervo Served Ice Cold’
Cuervo wanted the consumer to reappraise Tequila by encouraging them to give it another try. To do this the Tequila is served ice cold, which locks in the agave flavour, and takes away the harsh taste. This gave the consumer a fun and engaging experience that was the perfect way to deliver the message that Cuervo should be always served ice cold.
Stamp for your hand to be able to order your Cuervo quicker - Pull your best freeze face to win prizes - Ice dip challenge, can you find the winning ice cubes
Johnnie Walker
Goodwood Festival of Speed - 'Step inside the circuit'
Johnnie Walker wanted to make an impression with the guests at Goodwood FOS, as it was their first time attending the event. They wanted to show off their association with the McLaren F1 and highlight the exclusivity the consumer could get when they ‘Step inside the circuit’ with Johnnie Walker.
Pride London
Smirnoff sponsors Pride - 'Drink with Pride'
Smirnoff were sponsoring Pride for the next two years for when world Pride comes to London, so we needed to create a look and feel for which really worked for Pride London, they also had the lead float which was designed for the parade.
Grey Goose
Christmas Experiential pop-up bar
Create a modular pop up experience for Christmas. A apothecary jars at one end filled with different ingredients at the other end a blowing feather selfie wall. Our GG mixologist will ask the consumer a couple of question about their taste and then will mix a unique signature cocktail for them they can then purchase a beautifully etched personalised gift wrapped bottle.
Glenmorangie Whisky
Pop up experience
Glenmorangie wanted an engaging experiential campaign with a promotion that would work on and off trade. The stick or twist concept was a great way to encourage the consumer to try whisky in a new way. In the experience people would get their photo taken in the booth afterwards a door will open on the other side and they will be taken into the experience, firstly they would go into The Original room then they would enter the room with a twist where everything is the same but has a twist to it.
Diageo Xmas party
Night at the museum
We were tasked to create an Xmas party for our client Diageo that would be remembered. The Natural History Museum made for a perfect venue. Although they may have partied a little too hard, the night will never be forgotten.
Sony
Sony Experia Z1 launch experiential
As competitive as the mobile handset market is, it’s always a challenge to create a truly new way to show off and capture the publics attention. However the Sony’s Xperia Z1 had a lovely benefit of incorporating a waterproof camera system that allows the user to take photographs whilst under water. So the perfect solution was to put real divers in 7-ton tanks to create an experience that was truly engaging for the consumer.
Morrison Supermarkets
Pitch - Christmas launch to press and buyers
To impress the press and buyers with their Christmas range, Morrison's booked the venue, 1 Marylebone Road. So with a church already bookend wrapped we created a fun, indulgent and engaging day for everyone who attended.
Citroen
DS3 Experiential Launch - 'Ultimate test drive'
We wanted to create a show of how customisable the new Citroen DS3 is, we created an experiential design studio,where the consumer could create their ultimate test drive, by personalising their DS3. choosing a location and finally choosing their ultimate driving music to be in with a chance of winning the ultimate test-drive.
Patak’s
Experiential Campaign - 'Get the authentic taste'
Patak’s were launching their new tvc to put Mr.Patak’s at the heart of their brand, the idea was to recreate Mr.Patak’s 1950’s kitchen and to show how easy it is to create authentic Indian food from a paste in a few easy steps.
Maoam
Stripes sampling campaign - 'Get your mouth around...'
Maoam wanted to create excitement around their stripes range of chewy sweets, but the big problem was that nobody could pronounce their name. The best way to do that was to create a campaign where people could try different ways to say it, it could be either singing, beatboxing, saying it in a funny way or as a tongue twister. Entry was via a video booth and stage that toured the country with a hit squad or by uploading your example on the Facebook page. The prize was to win a celebs lifestyle in LA. There were over 390,000 likes over the period of the promotion.
Umbro
Connect Launch A/W clothes range for international buyers
Umbro wanted to showcase their brands to buyers from around the world by creating an engaging look & feel for each collection. Each collection was connected by the single thread of Umbro Connect logo. The main highlight was the Cosmo range being relaunched after a 30 years. To the great surprise of all the buyers we had football legend Pele deliver the presentation. This was all set in the Altitude 360 tower that offered stunning views over London.
Carphone warehouse
ONE TEAM EVENT
Stage a massive event for Carphone warehouse at the Birmingham NEC, the idea was to bring all of CPW different companies under one umbrella for a day, we choose football as the theme as in football when you play as a team you win. Every single touch point and break out moment had to be thought about. This was one of the most successful events CPW did.
Chobani Authentic Greek Yoghurt
Experiential - In store - 'There's nothing else like it'
Launching America's biggest selling Greek Yoghurt, Chobani, through an experiential and social media campaign, which was launched exclusively through Tesco’s, then rolled out nationwide. We based our creative around the four pillars of Chobani: Authentic Greek Yoghurt, Fat free, Real fruit pieces and only naturally sourced ingredients. We created the campaign line 'There's nothing else like it'.
Cravendale
Experiential Cravendale Milkshake machine
Cravendale wanted to create a fun experiential concept to launch the next ATL TVC. Showing how enthusiastic they are about milk and what better way to do that than through the Heath Robinson-esque Cravendale milkshake machine. The consumer would go through different stages of helping Cravendale make the best milkshakes ever.
Lurpak
New spreadable lite butter
Lurpak want to get people excited about the new Lurpak Lite spreadable butter and how easy it is to cook with. The idea was to create an experiential farmers market area. When consumer would enter into the area they would chose the ingredients they wanted then give them to our chefs who would cook them a fresh dish with the ingredients, they would then watch the entertainment on the stage.
