At 50 years old, Hayden Library is among the most iconic and beloved buildings on Arizona State University's Tempe campus. Its rich history, beginning in 1966, has played a vital role in the university's growth over the course of five decades, and today Hayden receives an average of 10,000 visitors each day. Hayden50 is both a tribute to the library's 50-year history as well as a look ahead to its future. – excerpt from Hayden50 Coloring Book
The Hayden50 campaign ran a course of about 6 months and included digital and printed signage, a web and social media presence, collateral materials and several news articles. Collateral materials included a coloring book (for more information, visit my Hayden50 Coloring Book project), bookmark, buttons, water bottle, coaster, and a save the date and invitation that was mailed to donors and members of the community.
