Task:
First Bank is over 100 years and needed to change its perception amongst millenials and they wanted to use the First Bank Calendar as a medium to do so.
The task is to infuse the corporate theme “You First” proposition further and depict it in a theme that will be used on the Bank’s corporate identity collateral to create a visual freshness and modern appeal.
Idea:
This is the story of friendship that goes beyond reasoning.
It’s a story of taking the challenges of another before yours.
It’s a story of sacrifice, understanding, care and patience.
It’s a story of putting you first…
To achieve a wide appeal a focused on creating relateable scenarios of true friendship that most of our targets will reckon with.
Creating characters and a visual style that bests tell the story, introduces a fresh look to the brand and sells our story
Digital:
We intend to have a #YouFirst series with our customers across all our social media channels.
These series will engage customers on what “You First” means to them. The most creative answers gets interpreted by our characters and this we can run the entire year.
