After winning a competitive pitch together with PlusOne, we joined forces in developing a TV campaign for Select Sector SPDRs, a family of exchange-traded funds.

The first 60 second commercial and its 15 second cutdown introduce the diverse portfolios, with four follow up spots focussing on a specific sector of the S&P 500.

The concept revolves around the knowledge that unfolds from the SPDRs portfolios, where books and pages unfold and build landscapes that are iconic to each sector.

The commercials are broadcast in the US.

Credits

Client: Select Sector SPDRs
Commissioned by: SBA NYC
Director: Martijn Hogenkamp
Producer: Marcel Vrieswijk

VFX producer: Rick Franssen
CG Art director: Olivier Ballast
CG generalist: Olivier Ballast, Mats van Reenen, Koen de Mol
Animation director: Rick Franssen
3D animation: Mats van Reenen, Olivier Ballast, Koen de Mol
Globe animation: Guido van Gemerden, Dimo Mezekliev
Compositor / Technical supervisor: Koen de Mol

Graphic design: Harold van Velsen, Cas Prins
Storyboard artist: Christiaan Vlok
Matte painting: Koen de Mol, Christiaan Vlok
Colorist: Tim van Paassen
Composer: Lennert Busch
Sound FX and Mixing: Mauricio d’Orey

Additional credits live-action shoot
Director: Martijn Hogenkamp
Executive producer: Marcel Vrieswijk
Producer: Marcel van der Velden
Visual effects supervisor: Rick Fransen, Koen de Mol
1st AD: Marcel van der Velden
Cinematographer: Lex Brand
Focus puller: Robbert van Dijk
VTR-operator: Sander ten Hof
Gaffer: Erno Das
Best boy: Rob Beers, Giel Born, Tim van Gils
Grip: Daan Dillo
Grip asst.: Peter Tambach
Art department: Minoek Egberink
Location management: Peter Hermans, Menno Slot
Actor: Alex Los via Dutch Casting
Styling: Steven Dahlberg
Hair and make up: Ed Gijsen