The way we interact with commerce it's been changing with new technologies and social network behaviors. BancaSella decided to innovate the payment system with the new Beacon technologies. The idea of creating a new system and experience for in-site stores was an exciting design challenge. The actual payment systems are old fashioned and time-consuming. With "Just Take" we have a service system experience where simplicity and reliable information makes a new experience in shopping as just getting the products and paying for just walking out of the store.