Amazon Infiltration
We found a devious way to make Amazon shoppers associate the rugged new Crosstrek with the most adventurous products sold on Amazon. During the launch, every time an Amazon shopper searched for something adventurous, we secretly served them an authentic "You May Also Like" banner that appeared to come from Amazon -- a banner that always included two of the most extreme Amazon adventure products and, of course, a Subaru Crosstrek.
We found a devious way to make Amazon shoppers associate the rugged new Crosstrek with the most adventurous products sold on Amazon. During the launch, every time an Amazon shopper searched for something adventurous, we secretly served them an authentic "You May Also Like" banner that appeared to come from Amazon -- a banner that always included two of the most extreme Amazon adventure products and, of course, a Subaru Crosstrek.
To launch the new Crosstrek, we evolved Subaru’s long-running Love campaign and reminded young drivers that the world is full of amazing people, places and adventures they might love—if they just get out there and discover them. Love is out there. Find it
in a Subaru Crosstrek.
Social Media — The Timbr Dating App
Prefer your romance au natural? We created this parody dating app called Timbr exclusively for Facebook. Users needed only to swipe right to find seductive profiles
Prefer your romance au natural? We created this parody dating app called Timbr exclusively for Facebook. Users needed only to swipe right to find seductive profiles
of the National Parks best suited for them.
Slightly Helpful Packing Tips
To further motivate drivers to get out there, we created a series of somewhat
helpful packing instructional videos.
Adventurous Pre-Rolls
If you want people to release themselves back into the wild, sometimes you just need
If you want people to release themselves back into the wild, sometimes you just need
to give them a few new ideas.
