Nanigans: Magic Rush
2015, 1200px x 628px
This is a series of creatives for Magic Rush, a mobile gaming client out of Asia. I tested a few concepts. The first was suggested by the client; some means of conveying gameplay through a static image (players swipe across the screen to move and attack), accompanied by a snappy tagline that would engage the users and encourage them to try the game out.
I also tested out a few other concepts, including "combat" images, which evoke the feeling of pitting one character against another, while also highlighting the vibrantly-colored character designs.
Further engaging the users, I came up with a few more taglines stressing the ability for the user to choose their characters, as well as customize and upgrade their characters, weapons/equipment and abilities as the game progressed.
