2014 Undergraduate Thesis
Aims to tailor the Quiapo experience by equipping the consumer with knowledge that reduces fear of the district.
The Quiapo Primer
- contains articles and tips
- interactive: contains maps, stickers and coupons
- storefront view illustrations
for a digital copy: https://issuu.com/janinaguerrero/docs/roam_mnl_primer_-_digital
Website
- contains articles and formal information
- interactive storefront view illustrations
- crowdsourced information
- horizontal scrolling
Mobile App
- ask the community
- position yourself
- interactive storefront-view illustrations
- with landscape version
Promotions
- Focuses on turning negative perception to a positive outlook.
- Touchpoints: public transportation, bookstores, outdoor activities shops
Thanks for viewing!
