Struck jumped at the change to define a set of metrics and guidelines, including  logo, color palette, photography direction, type recipe and product iconography for the world's third largest supplier of enterprise resource planning software, Sage. 

After a successful brand rework, Sage contracted Struck for the launch of their new cloud-based software for accounting firms. Sage needed an integrated campaign that focuses on the transformative power of their product. Instead of utilizing the tired and traditional visual style of clouds and “success graphics,” Struck opted for something a bit more otherworldly—accountants who had become human hybrids, expressing the benefits of Sage’s Accountants Cloud. Part tiger for ferocity and strength. An airport control tower for multi-tasking. All of it was executed across platforms that included print ads, a tradeshow booth, launch videos and sales collateral. The results? Sage was the talk of the 2015 Accounting Expo in London.