Aim: Create a fun digital/social campaign that gets people
To try blue apron.
Concept 1: Facebook and Messenger are powerful tools for people to connect with each other. In fact, 900 million people are using Messenger every month.1 And these millions of people are not just chatting with friends and family, they’re getting in touch with the businesses they care about. Over one billion messages are sent between people and businesses on Messenger each month.
The Blue Apron Messaging bot is a convenient way for people to get in touch with questions about the food plans and recipe on a customized level.
Concept 2: The Blue Apron emoji recipient generator allows twitter users to tweet Blue Apron their favorite emojis for a custom-made recipe and coupon code for their first box free.
Concept 3: Millennials are always looking for new exciting ways to spice up their food options but don’t always know how to do so at home.
Solution: To appeal to fun-loving foodies, Blue Apron will create daily food art based on familiar characters from movies, social media, TV shows, and pop culture along with recipes and how to videos.
