CONCEPT
The child-youth identity crisis is a social problem that has been the subject of study and prevention among the younger sections of society. This is often a reflection of family climates, in childhoods wasted with child abuse, sexual abuse, divorce, orphaned, domestic violence, etc.
The globalization and impact of technology on people’s lives, technological advances together with politico-economic measures that enhance globalization. These two elements have very different. Note, for example, the question of Mexican immigrants in America, and all the social problems of the generations to come, often born on American soil but having difficulty managing both identities.
The graphic communication strategy aims to act directly with the risk group, the children and young people, informing and sensitizing the general society. The campaign is designed to act directly in a social problem, with concerns of the areas of social action, psychology and psychiatry Who can implement the awareness campaign in spaces such as: libraries, kindergartens, schools and hospitals.
