UNCAGE THE UNEXPECTED
When it came to innovation, Tiger had been stagnating. The lager that everybody knew and loved, was also the same old. It was time to create something truly unexpected — by launching not one, but two new vastly different beers. Strikingly bold, refreshingly smooth, and unexpected in every way — down to its ingredients —an integrated campaign was created to urge people to taste the two new beers that are unlike any that they've known.
Tiger Black & White TVC - 30s
Tiger Black & White KV- Teaser & Launch
Tiger Black & White - Unexpected Street Takeover
Credits
Executive Creative Director : Primus Nair
Senior Art Director: Christie Way
Copywriter : Shanghao Chen
Agency Producer: Ann May Chua (tvc), Jasmine Thian (print)
Account Director: Ariel Lee
Senior Account Manager: Miguel Martinez
Account Executive: Deborah Mark
TVC Production & Director: Play Films, Tony Petrossian
Print - 3D: Machineast
