I was again fortunate to have the opportunity to work with the NRL in designing social media creative for the 2017 State of Origin series. The work involved direction and creation of various graphics for use on the @NRL social media platforms, specifically Facebook, Twitter and their Instagram Stories, with select graphics also broadcast on in-stadium screens.
Graphics included standalone statistical highlights, historical comparisons and player pieces, which were prepared in the lead-up to each of the 3 games. In addition, templates were established for elements like final scores, "Man of the Match" and other real time pieces, which I finalised live at the venue, incorporating photography provided to me fresh from the field.
Overall it was a great experience, one made all the more enjoyable by witnessing my Queensland team win the series up close. I certainly gained an appreciation for those designers who make a living working live social events!
Graphics included standalone statistical highlights, historical comparisons and player pieces, which were prepared in the lead-up to each of the 3 games. In addition, templates were established for elements like final scores, "Man of the Match" and other real time pieces, which I finalised live at the venue, incorporating photography provided to me fresh from the field.
Overall it was a great experience, one made all the more enjoyable by witnessing my Queensland team win the series up close. I certainly gained an appreciation for those designers who make a living working live social events!
Facebook Panorama
A panoramic image celebrating Queensland's historic run, using Facebook's "360 degrees" functionality. This provides a more immersive fan experience, particularly on mobile devices. You can view the original post here.
A panoramic image celebrating Queensland's historic run, using Facebook's "360 degrees" functionality. This provides a more immersive fan experience, particularly on mobile devices. You can view the original post here.
Targeted Twitter graphics
A selection of quick "ad hoc" graphics created in real-time to interact with celebrities and influential fans who were discussing #Origin on Social media during the games.
A selection of quick "ad hoc" graphics created in real-time to interact with celebrities and influential fans who were discussing #Origin on Social media during the games.
Thanks for scrolling! :)
