Resolute Coffee Roasters (Barrington, IL) believes that every cup of coffee has a story to tell. Resolute sources the best coffee beans, hand roasts in small batches and offers their cup to the everyday person. The brand is committed to crafting honest coffee from beans to brew, while telling the story of its growers and teaching folks the brew method best suited for each origin. 

With the goal of creating an approachable, strong, and well-weathered brand, a monogram logomark was chosen pointing to the brand's heritage and commitment to sustainability. The use of an arrow pointing forward embodies the brand name: to be resolute is to be admirably purposeful, determined, and unwavering. The simple, clean, black and white logo keeps the feel modern, but is combined with warm, earthy photography keeping the feel grounded and comfortable.