This self initiated project was inspired by the original Channel 4 puzzle ident from the channel's inception in November 1982.
Using the bright colour palette and modeling the original 1982 model in 3D.
I set out to composite the rendered model in to a live action scene, which conjures a strange juxtaposition of reality in suspension.

Originally designed by the branding company Lambie Narin in 1982, this was the first time a TV company used its on-air identify to reveal itself as a brand.

Reference:
http://www.lambie-nairn.com/case-study/channel-4

Location: Milbank, London

Tools:
Black Magic Production Camera 4K
DaVinci Resolve
Adobe Illustrator
Cinema 4D
After Effects